Until 5th August, Makaton is part of a nationwide campaign bringing inclusive communication to high streets all across the UK!
In a first-of-its-kind collaboration, Coca-Cola, Co-op, Special Olympics GB and The Makaton Charity have teamed up for an exciting and inclusive campaign – and we can't wait for you to see it!
Everyone wins when you choose to include
When you buy a Coca-Cola product as part of Co-op's Meals That Matter pizza meal deal, Coca-Cola will donate 25p to Special Olympics GB – supporting children and adults with intellectual disabilities to access sports.
Makaton signs and symbols will be proudly displayed in over 360 Co-op stores nationwide, helping raise awareness of inclusive communication in everyday spaces. Look out for Makaton symbols on posters in shop windows, signs on the shelves, and even on screens in store.
There's also a dedicated campaign website, with a page all about Makaton and inclusive communication, as well as sign videos starring our brilliant friend Olly, and free downloads too:
This is the first time that Makaton has had the opportunity to feature in a mainstream retail campaign and it''s a powerful step forward in making society more accessible, one sign and one symbol at a time.
How you can get involved:
- Visit your local Co-op and see the campaign in action.
- Pick up a Meals That Matter meal deal – and support a great cause.
- Take a photo! We'd love to see you (and maybe even Mak the Bear) in store – send us your snaps or tag us on socials.
- Spread the word – tell a friend, or post about it online.
With your help, we're shining a light on the power of Makaton – and making communication more inclusive for everyone.